one.nz The Brand Memory Co.
CO-BRAND SYSTEM · V1.0 {{modeLabel}} MODE — SWITCH
BRAND MEMORY LAYER [ACTIVE]
One system.
Two marks. Momentum
between them.
The working visual language for One NZ Memory + Intelligence and The Brand Memory Co. — the lockup, the trail, the stamps and the rules that hold them together. Toggle the mode; everything answers.
01 — THE LOCKUP
one.nz The Brand Memory Co.
STANDARD · HEADERS AND FORMAL USE10C
one.nz The Brand Memory Co.
TRAIL · COVERS AND HERO MOMENTS10A
one.nz The Brand Memory Co.
DYNAMIC · WAVE RUNS LEFT TO RIGHT · DIGITAL ONLY10D
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The Brand Memory Co.
CONNECTOR · TWO-WAY PULSE · DIGITAL ONLY10B
02 — STAMP SYSTEMS
one.nz The Brand Memory Co.
MEMORY + INTELLIGENCE PHASE ONE
THE BADGE · FORMAL STAMP, M+I IN THE FRAME6B
REF ONENZ-TBMC-2026-002 V1.0
GENERATED 30 JULY 2026
STATUS DRAFT · CONFIDENTIAL
BRAND MEMORY LAYER [ACTIVE] 62 MEMORIES PLUGGED INTO THIS DOCUMENT
THE MEMORY CARD · ONE PER COVER, REAL COUNTSCOVER
MEMORY LAYER [ACTIVE] · 62 MEMORIES IN THIS DOCUMENT
THE STAMP LINE · EVERY CONTENT PAGE, ABOVE THE FOOTER
03 — MOTIFS, IN MOTION
PIXEL FIELD · COVERS, OVER THE DOT FIELDMOTIF 01
TRAIL UNITS · MOMENTUM READS LEFT TO RIGHTMOTIF 02
NODE CONNECTORS · TRACES END IN PADSMOTIF 03
ORGANIC CONFIG · CLUSTERS BREATHEMOTIF 04
04 — IMAGERY
One NZ subjects — devices, retail, network, business, people — carried in the TBMC treatment: cool grade, motion welcome, green doing the accent work. When the shot isn't ours to own, the dots trace it.
ONE NZ × TBMC
PEOPLE · GREEN DUOTONEIMG 01
IPHONE 17 · TRACED
PRODUCT · PATTERN TRACEDIMG 02
THE BRAND MEMORY CO.
CAMPAIGN · MOTIF LAYERINGIMG 03
Device in hand, ghosted MEMORY IN EVERY CONNECTION.
DEVICE · TRACED OVER THE SHOTIMG 04
Motion, event backdrop
Where connection
becomes memory.
PLACE · EVENT BACKDROPIMG 05
Crowd of phones
AURA · THE SCALE
Five million connections.
One memory.
STAT HERO · THE EXEC MOMENTIMG 06
SUBJECTS
DEVICES IN HAND · RETAIL · NETWORK · BUSINESS · PEOPLE IN MOTION
GRADE
COOL, DESATURATED · MOTION BLUR WELCOME · NEVER WARM STOCK
RULES
DUOTONE IN GREEN, NEVER BLUE · DOTS TRACE THE SUBJECT · ONE CHIP PER IMAGE
05 — TYPE
ABC ARIZONA MIX · LIGHT Memory, made One NZ's own. DISPLAY · −0.045EM
GEIST · REGULAR The source of brand truth every surface draws on, and the guided studio that turns it into work. BODY · 1.7 LEADING
GEIST MONO · LABELS REF ONENZ-TBMC-2026-002 / SECTION 02 · THE BRAND MEMORY LAYER METADATA · UPPERCASE
GEIST MONO · DESCRIPTOR MEMORY + INTELLIGENCE · BRAND MEMORY LAYER [ACTIVE] STAMPS · 0.3EM TRACK
06 — TAGLINES
“Every memory starts as a connection.”
01 · THE ORIGIN LINE
WARM, HUMAN, EDITORIAL · OPENS DOCUMENTS, EDITORIAL AND CAMPAIGN-ADJACENT WORK
“The network never drops.
The brand never forgets.”
02 · THE PARTNERSHIP LINE
ONE NZ OWNS THE FIRST CLAUSE, TBMC THE SECOND · FOR DECKS AND ANY SURFACE WHERE BOTH MARKS SHARE A SURFACE · ALWAYS THE FULL STOP, NEVER THE COMMA · THE SIDE HIT ON MERCH
“Five million connections. One memory.”
03 · THE SCALE LINE
THE STAT-HERO SLIDE · THE EXEC MOMENT · THE WHOLE AURA ARCHITECTURE IN SIX WORDS
“Where connection becomes memory.”
04 · THE PLACE LINE
ENVIRONMENTS, SECTION DIVIDERS, PORTAL HEADERS, EVENT BACKDROPS · QUIETLY, THE M+I TEAM'S OWN IDENTITY LINE
“Memory in every connection.”
05 · THE PRODUCT LINE
IN-PRODUCT SURFACES · NEXT TO THE MEMORY STAMP · THE LOOP FOR FRONTLINE STAFF
one.nz
MEMORY LAYER [ACTIVE]
NETWORKS CONNECT. MEMORIES COMPOUND.
06 · THE STAMP
FOUR WORDS · FOOTERS, NEXT TO THE LOCKUP, UNDER THE MEMORY STAMP · NEVER THE HEADLINE, ALWAYS PRESENT
07 — SHARED PALETTE
INK
#111015 · COVERS
WHITE
#FCFBFA · CONTENT
PAPER
#F2F1EE · CARDS
ONE GREEN
#2BDE8C · ON INK
DEEP GREEN
#17B26A · ON WHITE
Green is a line, a numeral, a dot, a unit — never a fill, never body text. TBMC electric blue rests in co-branded work.
08 — THE SYSTEM IN USE
Cover, ink Section cover Content page Diagram page
OTHER CHANNELS
one.nz
Every memory starts
as a connection.
ONE NZ × TBMC
SOCIAL POST · 1:1
one.nz
MEMORY + INTELLIGENCE
The network never drops.
The brand never forgets.
CO-BRANDED DECK · WHERE BOTH MARKS APPEAR
ONE NZ × THE BRAND MEMORY CO.01 / 12
TITLE SLIDE · 16:9
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Kia ora, Sam
MEMORY + INTELLIGENCE · GUEST
ACCESS [ALL AREAS]
EVENT BADGE · LANYARD
SOCIAL TILES
People, duotone
one.nz
Every memory starts
as a connection.
1:1 · PEOPLE DUOTONE + TRAIL LOCKUPSOC 01
Device, ghosted
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Memory in every connection.
1:1 · DEVICE TRACEDSOC 02
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AURA · THE SCALE
Five million connections.
One memory.
NETWORKS CONNECT. MEMORIES COMPOUND.
1:1 · STAT HEROSOC 03
OUT OF HOME
Place, duotone
Where connection
becomes memory.
one.nz
ONE NZ × THE BRAND MEMORY CO.
48-SHEET · PLACE LINE, FULL BLEEDOOH 01
The network never drops.
The brand never forgets.
one.nz
Crowd of phones NETWORKS CONNECT. MEMORIES COMPOUND.
48-SHEET · PARTNERSHIP SPLITOOH 02
MERCH
Black cap, green TBMC icon, side hit
'47 CLEAN UP CAP · BLACK · ONE GREEN ICONMERCH 01
EMBROIDERY
TBMC ICON IN ONE GREEN — THE ICON IS THE MARK
SIDE HIT
"THE BRAND NEVER FORGETS" · ONE GREEN THREAD
COLOURWAYS
BLACK — FURTHER COLOURWAYS TO FOLLOW
LOCKUP
NEVER ON MERCH — THE ICON CARRIES THE BRAND
LABEL
WOVEN: MEMORY + INTELLIGENCE
MERCH SPECRULES
ONE NZ × THE BRAND MEMORY CO. NETWORKS CONNECT. MEMORIES COMPOUND. SYSTEM LIVE